A recent brand event on the shores of Mallorca became a showcase for sartorial ingenuity, as Hailey Bieber unveiled a look designed to turn heads and spark conversation. The focal point was a cleverly styled bikini top that created a striking braless illusion beneath an open, cropped jacket.
The ensemble, coordinated in a vibrant yellow and white palette, featured a triangle string bikini with a nude strap that seamlessly blended with the model’s skin tone. This deliberate choice made the top appear virtually invisible under her matching short-sleeved jacket and capri pants, crafting a bold and playful aesthetic. Accessories, including a yellow watch and the event’s signature lemontini beverage, completed the cohesive summer look.
The appearance served as a launch platform for her brand’s latest offering: a limited-edition Lemontini Peptide Lip Tint. Described as a shimmery, sheer gold gloss with a citrus scent, the product promises hydration and a high-shine finish. The launch is part of a broader formula upgrade for the brand’s lip treatment line, signaling continued innovation.
This event follows significant corporate developments for the label, which was recently acquired in a major deal. Despite the change in ownership, Bieber maintains a leading creative role, steering the brand’s vision and expansion. A key part of that growth is an imminent international rollout, with shipments set to begin to several European countries.
Beyond business, Bieber’s personal life appears equally fulfilling. Her husband, singer Justin Bieber, recently shared affectionate photos of the pair, captioning an image with a heartfelt declaration. The couple, who married in 2018, welcomed their first child last year.
