A recent promotional image for a lifestyle brand has drawn unexpected criticism, focusing not on the product but on the founder’s use of kitchen equipment. In the advertisement, the brand’s founder is seen using a pair of canning tongs to lift a jar from boiling water. Observers on social media were quick to note that the tongs appeared to be held incorrectly, with the rubberized grips—designed to securely clasp jars—positioned upwards rather than around the glass.
The image sparked a wave of commentary online, with users suggesting the error was a significant oversight. “The rubber part is meant to grip the jar to prevent slipping. This is basic,” one commenter noted. Others questioned the attention to detail in the brand’s promotional materials. The incident was also highlighted by a prominent media personality who expressed surprise at the mistake.
This episode follows closely on the heels of another public relations moment for the founder, who was recently seen attending a major fashion show in Paris. During the event, video footage appeared to show the individual laughing audibly while seated in the front row. Some reports suggested the laughter coincided with a model stumbling on the runway, though a representative for the individual later clarified that the reaction was not directed at the model. The moment nevertheless generated mixed reactions online, with some criticizing the behavior and others defending it as a harmless, if awkward, moment.
The lifestyle brand, which launched several years ago, recently expanded its product line to include a white wine, described on its website as bright and balanced with citrus notes. The brand also offers a range of fruit preserves.
These back-to-back incidents have placed the founder’s public actions and brand promotions under renewed scrutiny, highlighting the intense and often unforgiving spotlight faced by public figures in the digital age.
