Fashion designer Rebecca Minkoff has revealed plans for a new, self-produced video series, marking her next step after exiting the reality television series Real Housewives of New York earlier this year.
In a recent interview, Minkoff indicated she is open to on-screen projects, but only under specific conditions. “I will fully commit to something when I have a producer’s role and control over the narrative,” she stated. The designer is currently developing a personal video project, described as an insider’s view into her professional meetings and daily life. Filming has been underway for approximately a month, with the aim of releasing episodes by late this year or early next.
“I believe brands don’t need to maintain such secrecy anymore,” Minkoff explained. “I want to bring the audience along on the journey.” She emphasized that authenticity is her guiding principle, preferring to showcase genuine moments rather than staged perfection. However, she also noted a strategic approach to sharing, balancing transparency with privacy. “It’s about being smart regarding what you share and why. You don’t have to reveal everything, but what you do show should be real.”
Concurrently, Minkoff is expanding her brand’s accessibility through a new exclusive collaboration with the retailer JCPenney. The collection, which includes statement jackets, blouses, denim, footwear, and her signature handbags, is positioned as offering versatile, trend-forward pieces at an accessible price point.
“The inspiration remains the same confident, optimistic woman,” Minkoff said of her customer. “This line carries that ethos but is designed for those who want great style without a high cost. Fashion should be for everyone.” She highlighted items like a fringe jacket and a striped sweater as personal favorites from the range.
Reflecting on her brand’s 20th anniversary, Minkoff described the launch as part of a year-long celebration. The designer expressed enthusiasm about reaching a broader audience through the partnership, noting it allows fans who may have discovered her through television to own a piece of the brand.
The new video series and retail collaboration signal Minkoff’s continued focus on direct audience engagement and expanding her brand’s reach beyond the runway.
