For over a decade, a signature summer event in the Hamptons has drawn attention for its blend of luxury and philanthropy. This year marks the 12th iteration of a prominent luncheon held in Southampton, New York, an affair established to honor the memory of a spouse lost to cancer.
The intricate execution of the event falls to a dedicated team of planners, Brian Kelly and Sean Koski, who have been orchestrating the details since its inception. In a recent discussion, they reflected on their long-standing collaboration with the host, a former star of a popular New York City reality series.
“She remains one of our most cherished clients,” the planners shared. “To have nurtured this gathering for twelve seasons feels extraordinary. It has become a cornerstone of the summer social calendar, and its evolution has paralleled our own growth. We’ve been entrusted to shape its vision and are thrilled to introduce new elements this year.”
The luncheon’s core mission is a driving force for the organizers. “This event holds profound significance for us,” they noted. “We are deeply committed to leveraging our platform for meaningful causes. Each year, we focus on raising vital awareness and funds for thyroid cancer research, an issue of personal importance. We are guided by a simple, powerful motto from the honoree: ‘One more. That’s it,’ which fuels our efforts annually.”
When asked about fondest memories, the planners immediately recalled the early years spent with the event’s honoree. Beyond that, they find the greatest reward in the culmination of nearly a year of meticulous preparation. “Watching guests enjoy themselves, discover new brands, and forge connections is incredibly fulfilling,” they said. “While it demands intense work, the Hamptons still feels like our summer camp—there’s no better place to combine work and play.”
This year’s attendees can expect a curated selection of vendors and experiences. The lineup will feature notable brands across beauty, wellness, and lifestyle sectors, including several product launches exclusive to the event. A highlight promises to be a new skincare line from a well-known actor. Additionally, a special consultation service related to women’s health will be offered.
The famed VIP gift bags, a staple of the luncheon, will return with premium items from sought-after brands, complemented by gourmet catering from local favorites.
The selection process for the featured small businesses is a careful collaboration. “After years of partnership, we now handle the final curation,” the planners explained. “We oversee every detail, from vendors to on-site experiences, ensuring each year offers something novel. We even keep some surprises, like the gift bag contents, a secret from the host herself to maintain an element of fresh excitement for everyone while preserving the beloved traditions our guests anticipate.”
