The singer Rosalía has been unveiled as the star of a prominent holiday season advertising campaign for a global underwear brand. The newly released images feature the artist modeling classic black and white pieces from the label’s collection.
This campaign represents the performer’s first collaboration with the fashion house. In a statement, she expressed her enthusiasm for the project, noting it was a long-held ambition and praising the iconic status of the brand’s past advertisements. She also highlighted her positive experience working with the campaign’s photographer.
The campaign continues the brand’s tradition of featuring high-profile celebrities. In recent seasons, the roster has included musicians, actors, and models from around the world.
The announcement coincides with a significant moment in Rosalía’s music career, as she prepares to release a new, highly anticipated studio album next week. Early reviews of the project have been overwhelmingly positive, with critics applauding its ambitious and global sonic landscape.
The artist’s personal life has also been a topic of public discussion. She was previously linked to an actor who has also been featured in campaigns for the same brand. More recently, she was in a relationship with an actress, who has spoken fondly about their continued friendship despite the romance ending.
