At a sun-drenched brand event in Mallorca, Hailey Bieber showcased a look that perfectly blended fashion with marketing savvy. The model and entrepreneur hosted the Rhode Summer Club, drawing attention with a cleverly styled ensemble that created a striking braless illusion.
Bieber paired a yellow and white cropped jacket with matching capri pants. The focal point was a nude string bikini top worn underneath, its strap artfully concealed to make the jacket appear worn over bare skin. The look was accessorized with a yellow watch and, fittingly, a glass of the brand’s signature Lemontini beverage.
The event served as a launch platform for Rhode’s latest product, the limited-edition Peptide Lip Tint in the Lemontini shade. Described as a shimmery gold gloss with a citrus scent, the product had already generated significant consumer interest ahead of its July 14 release date. The company announced this launch also marks the first iteration of an upgraded lip formula, with the full collection transitioning to the new version in August.
This product debut follows major business news for the skincare label. Earlier this year, the brand founded by Bieber in 2022 was acquired in a landmark deal. Despite the sale, Bieber remains deeply involved as the company’s chief creative officer, a role that saw her recently announcing the brand’s expansion into several European markets.
The Mallorca appearance underscored Bieber’s dual role as both the face and the creative force behind the brand, using high-impact fashion to generate buzz for a new product line.
