KENDALL JENNER SHOWCASES ATHLETIC STYLE IN NEW ACTIVEWEAR CAMPAIGN

by Audrey Rock

Kendall Jenner has unveiled a series of images from a recent activewear photoshoot, highlighting a sleek, sporty aesthetic. The model, known for her high-profile fashion work, was photographed in a Los Angeles studio wearing pieces from a new collection that blends retro influences with modern design.

In the campaign visuals, Jenner is seen in coordinated sets that include form-fitting leggings and tops, with one look featuring an open-back design and a sweatshirt tied at the waist. Her brunette bob haircut, which she first revealed late last year, is styled simply for the athletic theme.

The collection itself is described as versatile, intended to transition easily from workout wear to casual street style. Pricing for the line ranges from accessible to premium points. In a statement released alongside the campaign, a brand representative highlighted Jenner’s embodiment of a contemporary, dynamic lifestyle, noting her fit with the label’s focus on combining style with practicality.

This campaign adds to a busy period of fashion engagements for the model, who has recently fronted several other major brand initiatives. These have included holiday lingerie imagery, a pre-spring launch, and a minimalist beachwear shoot, often featuring bold and revealing styles. In previous comments about her expanding role in the industry, Jenner has expressed enthusiasm for collaborating with creative teams and applying her experience in new ways.

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