The global music sensation Rosalía has been unveiled as the star of a major holiday underwear campaign for the iconic fashion house Calvin Klein. The campaign features the artist in a series of striking black-and-white images modeling the brand’s latest collection.
In a recent statement, the singer expressed her enthusiasm for the project, calling it a long-held ambition. “The campaigns for this brand are truly legendary,” she remarked, “so being part of this one is incredibly exciting.” She also highlighted her positive experience collaborating with photographer Carlijn Jacobs on the shoot.
This campaign marks Rosalía’s debut with the label, joining a roster of recent celebrity ambassadors that includes figures like Bad Bunny, Idris Elba, and Kendall Jenner. Notably, her former partner, actor Jeremy Allen White, has also been featured in several campaigns for the brand in recent years.
The announcement coincides with the imminent release of Rosalía’s highly anticipated new album, Lux, scheduled for November 7. Early reviews have praised the project’s ambitious scope, with one critic noting it showcases the artist’s unique, globally-influenced sound.
The singer’s personal life has also been a topic of public discussion. She was previously linked to actress Hunter Schafer, who has spoken fondly of their lasting connection despite their romantic relationship being brief.
