In a striking display of sartorial illusion, Hailey Bieber commanded attention at a recent brand event in Mallorca, Spain. The entrepreneur and style icon appeared to forgo traditional undergarments beneath a chic, cropped jacket, a look achieved through a meticulously coordinated ensemble.
Bieber selected a nude-hued string bikini top, its straps artfully blending with the lining of her vibrant yellow jacket. This clever styling created a seamless, barely-there effect. She paired the look with matching capri pants, completing the cohesive summer outfit. The event served as the launch platform for a new, limited-edition product from her skincare and beauty brand, Rhode.
The focal point of the gathering was the introduction of a shimmering gold lip tint, described as a hydrating gloss with a citrus-infused scent. The product, part of an upgraded formula for the brand’s peptide lip treatment line, had already generated significant consumer interest ahead of its official release date.
This appearance follows a major business milestone for Bieber. Earlier this year, the brand she founded in 2022 was acquired in a landmark deal. Despite the sale, Bieber maintains a leading creative and strategic role within the company. The brand is currently expanding its international retail presence, with several European markets slated to begin receiving shipments imminently.
The Spain event underscored Bieber’s dual focus on innovative brand direction and distinctive personal style, marking another chapter in the growth of her business venture.
