A recent promotional appearance for a skincare brand featured a clever sartorial choice by its creative director, who utilized a specific swimwear piece to create a distinctive visual effect.
At a summer-themed event in Mallorca, Spain, the creative lead for the Rhode brand opted for a coordinated yellow and white ensemble. The outfit included a cropped jacket and matching trousers, worn over a triangle bikini top with a neutral-toned strap. The strategic design of the top, when paired with the open jacket, created an optical illusion, making it appear as though nothing was worn beneath the outer layer. Accessories, including a yellow watch and a signature citrus beverage, completed the cohesive, brand-themed look.
The event served to promote the upcoming launch of a limited-edition lip product named “Lemontini,” described as a shimmery, hydrating gloss. The brand announced that this item represents the first iteration of an enhanced formula for its peptide lip treatment line, with a full transition to the upgraded product scheduled for mid-August.
This appearance follows significant corporate developments for the brand. After its founding in mid-2022, the skincare company was acquired by a larger beauty conglomerate in a major deal earlier this year. Despite the sale, the founder remains deeply involved, retaining her executive roles as chief creative officer, head of innovation, and strategic advisor. The brand is currently expanding its direct-to-consumer shipping to several new European markets.
The individual’s professional endeavors coincide with a reportedly stable personal life. Her spouse, musician Justin Bieber, recently shared affectionate photographs of the couple on social media, captioning the images with a term of endearment. The pair, who married in 2018 and held a formal celebration a year later, are parents to a young son.
