A recent promotional campaign for a major cosmetics brand has sparked both admiration and debate. To mark its tenth anniversary, the company released a series of striking images featuring its founder in a bold, gilded photoshoot.
In the visuals, the business mogul appears adorned only in shimmering body glitter, with strategic posing and accessories completing the look. The aesthetic, tied to a collection named “King Kylie,” is designed to project an image of regal power and celebration.
However, this is not the first time the brand’s anniversary marketing has drawn public scrutiny. Last month, a separate video advertisement depicted the founder being handcuffed and escorted by police officers. This imagery was met with significant criticism on social media, with many commenters calling it insensitive and out of touch, particularly given ongoing national conversations about law enforcement and civil liberties.
Critics drew parallels to other infamous advertising missteps, suggesting a pattern of using provocative, and potentially tone-deaf, imagery for shock value and attention. The discourse highlighted a recurring tension in celebrity-driven marketing: the line between edgy promotion and social insensitivity.
While some fans engaged with the latest glitter-themed photos in a lighthearted manner, questioning the practicalities of the look, the broader conversation continues to examine the responsibilities of major brands and their figureheads in an increasingly socially conscious landscape. The decade-long success story of the cosmetics line is now being viewed alongside the controversies that have recently trailed its promotional tactics.
