A recent promotional campaign for a high-profile fashion line found itself the subject of online chatter, but not for the reasons intended. The focus shifted from the clothing to a noticeable hairpiece worn by one of its famous models.
During a photoshoot for a new designer collaboration, the celebrity’s blonde, curly pixie wig was visibly askew, revealing her darker natural hair at the roots. The styling misstep quickly drew comments from observers on social media, with many questioning how the apparent error made it into the final promotional images.
The campaign featured the model alongside her mother, with both wearing pieces from the collection, which includes swimwear and shapewear featuring bold, animal-inspired prints. In a statement, the model described the partnership as an exciting fusion of the designer’s iconic aesthetic with her brand’s signature styles, aimed at creating an elevated collection for the upcoming season.
Ironically, while the model’s hair garnered criticism, her mother received compliments for her appearance in the same shoot, with some commenters praising her youthful look. Speculation about potential cosmetic procedures followed, though such claims remain unconfirmed by the individual involved.
Ultimately, the launch highlighted how a minor detail in presentation can sometimes divert public attention away from the product itself.
