At the heart of a new fashion collaboration is a mission that transcends mere aesthetics: empowering women to feel confident and comfortable in their own skin. The driving force behind this initiative is an entrepreneur who first gained prominence over a decade ago by co-founding a popular swimwear-focused blog, which later evolved into her own successful swimwear brand.
The foundation of her business philosophy, she explains, is instilling confidence and self-love. “Creating my own brands has allowed me to fully explore my strengths as a creative and a businesswoman,” she notes. “There’s nothing more rewarding than seeing something you’ve worked so hard on succeed, and I’ve learned to celebrate every step of the journey.”
This ethos is now being channeled into a new venture—a footwear collection created in partnership with an Australian shoe brand. The collaboration was a natural fit. “When they approached me about designing a collection, I immediately said yes. It felt like a dream project,” she shares. The development process took nine months, with a focus on personal involvement in the design work to ensure the final products reflected her personal style while being versatile and flattering.
Inspiration for the line was drawn from a blend of European summer fashion trends observed during her travels and her own wardrobe preferences. The goal was to create timeless, uncomplicated styles that are both comfortable and elegant. “I tend to gravitate toward simple designs and neutral colors, but I also love a pop of sparkle,” she says, a balance clearly reflected in the collection. She emphasizes that comfort was a top priority, believing that when you are comfortable in your shoes, a natural confidence follows.
The collection features styles intended for various occasions, from vacation wear to evening outings and daily routines. One design, a strappy sandal, was highlighted as a particular favorite and a style she felt was missing from the current market.
Looking ahead, the entrepreneur is optimistic about the future, with numerous projects on the horizon for her brands. “The sky’s the limit,” she declares, excited to share upcoming developments. The core message, however, remains constant: a focus on self-acceptance, body positivity, and the empowering feeling that comes from wearing something that makes you feel authentically yourself.
The collaborative footwear line launched online in early November.
