For over a decade, Natasha Oakley has centered her business ventures on a core mission: empowering women to feel confident and comfortable in their own skin. This philosophy, which began with a popular lifestyle blog, evolved into the creation of her own swimwear line and now extends to a new footwear collection.
Reflecting on her journey, the entrepreneur emphasized that fostering self-love has been the foundational principle behind her brands. She expressed profound gratitude for the opportunity to build a career around this purpose and for the community of inspiring women that has grown alongside her ventures.
A significant personal milestone has been the experience of launching her own companies, which allowed her to fully explore her capabilities as both a creative and a business leader. Her advice to others is straightforward: prioritize authenticity, care for your body, and embrace it with confidence. She believes that comfort in what you wear—whether swimwear or shoes—naturally radiates self-assurance.
This belief is now embodied in her latest project, a collaborative shoe line. The partnership came about when an Australian footwear brand approached her with a design opportunity. Describing it as a “dream” project, she worked closely with their team for nine months to develop the collection.
The designs are a direct reflection of her personal style, drawing inspiration from her travels and the timeless, versatile pieces she herself prefers to wear. The goal was to create uncomplicated, elegant styles that are both comfortable and flattering, intended to suit a variety of occasions from daily wear to special events. She noted that the process was deeply educational, expanding her own knowledge of footwear design.
Looking ahead, the entrepreneur is optimistic and driven, stating that the possibilities are limitless. She has numerous exciting developments planned, both personally and for her brands, which she looks forward to sharing.
The collaborative footwear collection launched on November 8, featuring styles priced between $80 and $100.
