The global music sensation Rosalía has been unveiled as the star of a prominent fashion house’s latest holiday-season advertising initiative. The campaign features the artist in a series of striking monochromatic images, showcasing the brand’s signature underwear collections.
In a recent interview, the singer expressed her enthusiasm for the project, describing the opportunity as a long-held ambition. She praised the brand’s historic impact on advertising and highlighted her positive experience collaborating with the campaign’s photographer.
This campaign represents the artist’s inaugural partnership with the renowned label. Notably, her former partner, actor Jeremy Allen White, has also been featured in multiple campaigns for the same brand in recent years. The fashion house has a history of enlisting high-profile figures from entertainment and modeling, with a roster that includes several A-list actors, musicians, and supermodels.
The announcement coincides with the imminent release of Rosalía’s highly anticipated new studio album, Lux, scheduled for early November. Early reviews from critics have been overwhelmingly positive, with one notable publication commending the project’s ambitious, globally-influenced soundscape.
Separately, the artist’s personal life has been a topic of public discussion. She was previously linked to actress Hunter Schafer, who spoke candidly about their relationship earlier this year, emphasizing the deep respect and enduring connection between them despite their romantic chapter concluding.
