The global fashion spotlight has turned to Spanish music sensation Rosalía, who has been unveiled as the star of Calvin Klein’s latest holiday season advertising initiative. The campaign features the artist in a series of striking monochrome images, showcasing the brand’s signature underwear collections.
In a recent interview, Rosalía expressed her enthusiasm for the project, describing the opportunity as a long-held ambition. She highlighted the iconic status of the brand’s past campaigns and praised her collaboration with photographer Carlijn Jacobs.
This campaign marks Rosalía’s debut with the renowned American label, joining a roster of high-profile celebrities who have recently represented the brand, including actors and musicians from various entertainment spheres.
The announcement coincides with a period of significant professional activity for the singer, who is preparing to release her highly anticipated new studio album, titled Lux, in early November. Early reviews of the project have been overwhelmingly positive, with critics lauding its ambitious, globally-influenced sound.
Rosalía’s involvement in the campaign has also drawn attention due to her past association with actor Jeremy Allen White, a previous face of the brand. White has publicly expressed admiration for Rosalía’s artistry in recent media appearances.
Beyond her professional endeavors, Rosalía’s personal life has been a topic of public discussion. She was previously in a relationship with actress Hunter Schafer, who has since spoken fondly about their lasting connection and deep friendship.
