The global fashion brand Calvin Klein has unveiled its latest holiday season advertising campaign, featuring Spanish music sensation Rosalía. The newly released images showcase the artist modeling the brand’s signature underwear in a stark black-and-white aesthetic.
In a statement, Rosalía expressed her enthusiasm for the collaboration, noting it was a professional milestone she had long aspired to achieve. She also praised the creative direction of photographer Carlijn Jacobs.
This campaign places Rosalía among a roster of high-profile celebrities who have recently represented the label, including actors, models, and fellow musicians. The announcement coincides with the imminent release of her fourth studio album, Lux, which is scheduled for November 7. Early reviews of the project have highlighted its ambitious, multilingual scope and global sonic influences.
The artist’s involvement with the brand follows that of other notable figures in her orbit. Her former partner, actor Jeremy Allen White, has previously starred in multiple campaigns for Calvin Klein. In a recent interview, White publicly commended Rosalía’s artistry, specifically praising her connection to flamenco traditions.
Rosalía’s personal life has also been a topic of public discussion. She was previously linked to actress Hunter Schafer, who has since spoken fondly about their lasting friendship despite the romantic relationship ending.
