The singer Rosalía has been unveiled as the star of a prominent new holiday season advertising campaign for a global underwear brand. The campaign features the artist in a series of stark black-and-white images modeling the label’s latest collection.
In a recent interview, the musician expressed her enthusiasm for the project, noting it was a long-held ambition. She also praised the photographer behind the campaign’s visuals.
This collaboration marks the artist’s first official work with the fashion house, which has a history of featuring high-profile celebrities in its marketing. The brand’s recent campaigns have included actors, models, and musicians from the worlds of film, television, and music.
The announcement coincides with the impending release of the performer’s new studio album, scheduled for early November. Early reviews of the project have been positive, with some critics highlighting its ambitious, globally-influenced sound.
The artist’s personal life has also been a topic of public discussion. She was previously linked to an actor known for his own work with the same brand, who has publicly expressed admiration for her music. More recently, she was in a relationship with an actress from a popular television series, who has spoken fondly about their lasting connection despite their romantic relationship ending.
